We put a $5 million prize in front of the Obelisco — so people didn't just hear about it, they stood next to it.
Five million dollars is easy to doubt on a screen — hard to doubt standing at the Obelisco. For Beast Games' Latin American launch, we put the show's real prize on public display, part of a six-continent tour ahead of the premiere.
The show backed it up: 50 million views in 25 days, in 240 countries — Amazon's fastest-growing original.