A book printed in ink that disappears once opened, so new Latin American authors would be read now, not someday.
New authors live or die by their first book. Readers buy it, shelve it and save it for later. Eterna Cadencia needed them to stop waiting.
We printed an anthology of new Latin American fiction in an ink that fades on contact with light and air. Sealed until opened, readable for about two months, then blank. Urgency became the format itself. The book drew coverage from media around the world and was recognized at Cannes Lions.
